Guides / Compliance
Compliant prospecting.
GDPR and AVG guides for B2B outreach. What the rules actually require, where most tools fall short without knowing it, and how to stay on the right side of it.
GDPR-compliant prospecting
What GDPR actually requires for B2B outreach, where most tools fall short without knowing it, and how Hooklyne is built for it from the ground up.
Read the guide ComplianceIs cold email legal?
Yes — in most EU jurisdictions, under the right conditions. NL, UK, and DE each answer differently under ePrivacy and GDPR. This guide walks through what each requires and where the risks actually live.
Read the guide ComplianceLegitimate interest under GDPR
Legitimate interest is the legal basis B2B cold outreach runs on. What the three-part test actually requires, how to write an LIA that holds up, and when the basis fails.
Read the guide ComplianceB2B vs B2C under GDPR
B2B outreach runs under different rules than B2C. Sole traders, partnerships, and consumer-adjacent contacts blur the line. This guide explains exactly where it sits and when B2B protections stop applying.
Read the guide ComplianceBuying email lists and GDPR
Buying prospect lists is legal under GDPR — if the chain of basis is clean. What to check before you buy, what documentation a compliant provider must supply, and where most purchased lists fail.
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