We got tired of the same problem.
Both of us work in B2B sales. We've seen the same thing at every company: the research takes longer than the outreach. You spend hours finding the right company, finding the right person, figuring out what to say - and by the time you're ready, the moment has passed.
The choice was always the same: spend 30 minutes researching each prospect and send 10 great emails, or skip the research and blast 200 templates. Neither worked.
The tools that exist either give you raw data and expect you to do the work, or they're built for enterprise teams with SDR armies and six-figure contracts. There was nothing in the middle - nothing that worked for a 15-person Dutch company with two sales reps and a full pipeline to manage.
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So we built it.
Today, Hooklyne finds the real reason to reach out, verifies the contact, and writes the outreach in your voice. Your team reviews and sends. That's it.
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Joey
Co-founder
Background in SaaS, sales consulting, and building products. Has run outreach campaigns across verticals and got obsessed with why the research step was still broken.
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Tim
Co-founder
Sales background deep in Dutch B2B account development. Knows exactly how Dutch buyers think and what makes outreach land - or get ignored.
What we believe
Quality over quantity
Call 5 prepared, don't blast 1,000. The best outreach is specific, timely, and relevant - not a numbers game. Hooklyne is built around this principle.
Outreach should sound like you
Generic templates get ignored. We write in your voice, referencing real signals about the prospect. It takes more to build - but the results speak for themselves.
Dutch B2B deserves better tooling
Most sales intelligence tools are built for the US market, in English, for enterprise teams. The Dutch SME market has been underserved. We're fixing that.
You shouldn't need to interpret data
Tools that give you a data dump and expect you to figure it out aren't saving you time. Hooklyne delivers finished work - not raw intelligence to analyse.
We're running a pilot
10 fully researched prospect packages, all features included, in exchange for a feedback call. No credit card.
Request pilot access