We are opening Hooklyne to early users today. If you run sales for a 10 to 100 person Dutch or UK company, this post is for you.
The short version: we built the research layer we kept wishing we had. The longer version is below - why we built it, who we built it for, and what it actually does.
Who this is for
Dutch SMEs with 10 to 100 employees and anywhere from one to eight sales reps. No dedicated research team, or one that’s stretched too thin. A real budget, but not the €40,000-a-year platform fee that Cognism and its peers quote to companies your size.
If your reps are spending three to six hours researching one prospect before writing the first email, you are the team this was built for.
Why we built it
We watched small Dutch teams burn six months picking between Apollo, Cognism, and Lusha. They ended up with one of three outcomes:
- Apollo: cheap enough to start, but the bounce rate quietly burned their sender domain inside a month.
- Cognism: the right data, the wrong price. €15,000 platform fee before a single seat made it a non-starter for a 15-person team.
- Lusha: a Chrome extension that a rep used for spot-checks, with everything else still done manually in Notion.
None of the three solved the actual problem, which is the research layer between “I have 400 companies” and “my rep just sent a message that sounds like them”. That layer was always manual. Six hours per prospect. Usually done badly, or not at all.
Hooklyne closes that gap.
What Hooklyne does
Six stages in one portal. Every package includes:
- Semantic ICP search. Describe the company you want to reach in your own words (“a Dutch industrial OEM moving toward servitisation”) and get back a ranked list. Not a filter grid. A ranked list, scored against your description.
- Verified contact. A waterfall across 20+ data providers, picking the best source per region. Four deliverability layers, so emails only ship if they are genuinely safe to send.
- Live signal. Seven sources watched continuously: funding, hiring, leadership moves, launches, press, expansion, sector news. Scored twice, once for relevance to the prospect and once for relevance to what you sell.
- Research brief. Every claim traces back to a URL you can click. No invented quotes, no made-up customers, no fabricated stats.
- First outreach, drafted. Calibrated against a 30-minute voice interview and up to five example emails. Every message is reasoned through four passes before it reaches your inbox.
- Send from your own inbox. We do not touch your domain. You review, you send, your reputation.
What it costs
Flat pricing from €39 per month. No platform fees. No per-contact credits that expire if you do not burn them. Monthly or annual. Cancel any time.
Four tiers: Start (1 seat), Growth (2 seats), Scale (5 seats), Enterprise (custom). Every tier includes the full workflow, including signals and meeting briefs.
Built in the Netherlands
Dutch-built, EU-native, GDPR-first. Every provider in the contact waterfall operates under GDPR. Data stays in the EU. Compliance is baked in, not bolted on.
Native Dutch outreach is not translated from English. It is written to the tone Dutch buyers expect. English outreach is written the same way for UK and Nordic markets.
How to try it
Before you pay, you can run Hooklyne on ten of your own prospects. Fully built packages: verified contacts, live signals, drafts in your voice. We ask for a 20-minute feedback call in return.
What comes next
A post going live in the next two weeks on how we verify emails across 20+ providers. One on what bilateral signal scoring actually means in practice. One on why we do not name the suppliers in our data stack.
If there is a question you want answered before you commit, email contact@hooklyne.com. We read every message.
More to read
Guide Cold email personalization at scale: what actually works
How to write cold emails that feel genuinely personal when you're sending 50 a week. The signal-first framework that separates reply-worthy outreach from ignored.
Guide Cold email in the Netherlands and UK: what's legal, what converts, and what gets you blocked
B2B cold email is legal in the Netherlands and UK. What GDPR and PECR actually require, what trips teams up, and what makes a cold email worth sending.
Guide B2B buying signals and how to use them before the window closes
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